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Truth by Association
Techniques > General persuasion > Articles on persuasion > Truth by Association Description | Example | Discussion | See also
DescriptionTo produce a convincing argument that something is true, first associate it with something else that is already accepted as true. If necessary, spend time developing the unassailable truth of the first truth before associating the second item with it. ExampleWe all know that Shakespeare wrote great plays. Wilkins was a a good friend of Shakespeare and wrote several plays which of course are of high quality. You already have a Ford which you've said has been very reliable, which of course you need. So let's look at some other Fords. DiscussionThe basic equations that prove truth by association are as follows: A = true; Our brains are associative and easily connect things together. In particular, we assume that if two things are similar in some way, they are likely to be similar in others ways, including abstractions such as reliability and truth. This principle is used in branding where the attributes of one item are assumed to also be found in another item. In this way we conclude all Volvo cars are strong, Porche's are fast, Toyotas are reliable and so on. See alsoAssociation principle, Brand management
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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