How we change what others think, feel, believe and do |
Nesting
Techniques > General persuasion > Creating Cognitive Load > Nesting Description | Example | Discussion | See also
DescriptionStart talking about something. Get your audience engaged and interested. Then break off and talk about something else. This can be a sub-topic or something unrelated. Then do the same again, getting them interested before breaking off into another story. When you are several levels down into the nest, when they are perhaps looking slightly glazed, make your key point. Then close off each level of the nest, in reverse order. ExampleWhy don't we go to a movie, I wonder what's on? ....
DiscussionThe principle of nesting is to create cognitive overload by giving the person a sequence of unfinished stories to remember. It uses the completion principle, where we seek closure and hence try to remember everything that has not been completed, especially those things which have gained our interest (and stories do this particularly well). This is a method sometimes used by hypnotists as the effort of trying to keep track can entrance subjects. This has a greater effect when the person is trying to remember more detail and has not given up. See also
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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