How we change what others think, feel, believe and do

Bad publicity

Description

Point out that if the other person gets what they are asking for, then they will be criticized by others.

Show how knowledge of their actions will spread to a wide range of people.

Show the people who will know are the people who the other person particularly respects.

If your parents find out about that they will not be happy.

Well, we could do that, but I don't think that the neighbors would be very pleased.

You know that this is something that the newspapers would love to cover? I don't think you'd look very good if that's all you did.

It is surprising how important the opinions and esteem of others about us is, and we often seek to ensure that