Virtues of style
Disciplines
> Argument > Virtues of style
These are the five elements of style in writing and speaking that were
identified by the early Greeks as essential methods of creating effective
rhetoric. By examining each one, both the true virtues can be identified and
also the vices of style, which are effectively their opposites.
- Correctness: following the rules of
language.
- Clarity: speaking or writing to be understood.
- Evidence: creating internal evocative
experiences.
- Propriety: using language apt for the
situation.
- Ornateness: using elegance and impressive
style.
Style in language is a very helpful part of persuasion. It is not only the
message that persuades but also the words used and the more subtle connotative
meaning. Eloquence in itself is persuasive, as it indicates an attractive
intelligence.
See also
Types of reasoning,
Five canons of rhetoric
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