changingminds.org

How we change what others think, feel, believe and do

 

Disciplines

 

Techniques

 

Principles

 

Explanations

 

Theories

 

 

Home

 

Blog!

 

Quotes

 

Guest articles

 

Analysis

 

Books

 

Help us

 

Links

 

 

Please help
and share:

 

Conditional Syllogism

 

Disciplines Argument > Syllogisms > Conditional Syllogism

Description | Example | Discussion | See also

 

Description

The basic form of the conditional syllogism is: If A is true then B is also true. (If A then B). It appears through a major premise, a minor premise and a conclusion.

Major premise

The major premise (the first statement) for example:

Ladies prefer Xanthos.

This statement is not challenged and is assumed to be true.

The 'A', the 'if' part of the statement ('adding sugar to coffee' in the example) is also called the antecedent. The 'B', the 'then' part of the statement ('tastes better') is also called the consequent.

Minor premise

A minor premise, which may not be spoken, gives further detail about the major premise. For example:

Xanthos smells great.

The minor premise is also assumed to be true. In adverts, it often appears as the secondary line to the main strapline of the major premise.

Conclusion

The conclusion is a third statement, based on a combination of the major and minor premise.

If you use Xanthos cologne, you will attract women.

In adverts, this may well not be mentioned, but it is most clearly what you are intended to conclude.

Example

Here is the bones of many the proposition of many therapists:

You are sad.
I am qualified to help people who are sad.
I can make you happy.

Thus, when the therapist says 'You are sad', the patient gets the idea that the therapist can make them happy. The qualifications of the therapist may be framed on the wall or on the brass plate outside. This principle is also used by many professions, which is why it is ok for hairdresser to criticize your hair (in fact it provides a contrast with what your hair will soon look like).

Discussion

Conditional syllogisms are seldom completed with all three sentences -- often only the major and minor premises are needed and sometimes only the major premise is enough.

The conclusion of the conditional syllogism is often unspoken and it is intended that the listener infers it for themselves.

Advertisers love conditional syllogisms because this gives them a way around laws that prevent advertisements from telling direct lies. Lies such as 'use cologne, attract women' are also a bit obvious, and people who will believe the syllogism would not necessary believe the direct lie of the conclusion.

See also

Categorical syllogism, Disjunctive syllogism

More Kindle books:

And the big
paperback book


Add/share/save:


 

 


Save the rain


 

 


SalesProCentral

 

Contact Caveat About Students Webmasters Awards Guestbook Feedback Sitemap Changes

 

 

Quick links

Disciplines

* Argument

Brand management

* Change Management

Coaching
+
Communication

Counseling

Game Design

+ Human Resources

+ Job-finding

* Leadership

Marketing

Politics

+ Propaganda

+ Rhetoric

* Negotiation

* Psychoanalysis

* Sales

Sociology

+ Storytelling

+ Teaching

Warfare

Workplace design

 

Techniques

+ Assertiveness

* Body language

* Change techniques

* Closing techniques

+ Conversation

Confidence tricks

* Conversion

* Creative techniques

* General techniques

+ Happiness

+ Hypnotism

+ Interrogation

* Language

+ Listening

* Negotiation tactics

* Objection handling

+ Propaganda

* Problem-solving

* Public speaking

+ Questioning

Using repetition

* Resisting persuasion

+ Self-development

Sequential requests

Stress Management

* Tipping

Using humor

* Willpower

Principles

+ Principles

Explanations

* Behaviors

+ Beliefs

Brain stuff

Conditioning

+ Coping Mechanisms

+ Critical Theory

+ Culture

Decisions

* Emotions

Evolution

Gender

+ Games

Groups

+ Identity

+ Learning

Meaning

Memory

Motivation

+ Models

* Needs

+ Personality

+ Power

* Preferences

+ Research

Relationships

+ SIFT Model

+ Social Research

Stress

+ Trust

+ Values

Theories

* Alphabetic list

* Theory types

 


  Changing Minds 2002-2013

  Massive Content -- Maximum Speed

TOP