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Equivocation

Disciplines > Argument > Fallacies > Equivocation

Description | Discussion | Example | See also

Description

This happens where the same word is used, but has two or more different meanings, leading to easy confusion as at least one of the meanings is likely to be false.

Example

The weather forecast is for high winds. We're ok as we are in a valley.

The honey is set on the table.

He is a cut above the rest.

Discussion

Equivocation can be accidental, and it can be deliberate. When we communicate, one person attempts to send a message and the other attempts to interpret the original meaning. When the perceived meaning of individual words is different from that which is intended, either the whole sentence is given new meaning or it loses all meaning. The latter is generally undesirable, so we will struggle to create some form of meaning.

Equivocation and other forms of ambiguity lead easily to confusion, which is a mental state where people become open to suggestion. It can thus be deliberately used as a persuasive device.

Equivocation is one of Aristotle's 13 fallacies.

Classification

Linguistic, Ambiguity

See also

Confusion principle

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

Please help and share:

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed