How we change what others think, feel, believe and do
Appeal to Tradition
X has always been done. Therefore X is right.
Claim something to be well-established and proven. Say that it is traditional, and that to change it would be sacrilegious or very wrong in some way.
My father and his father before him polished wood this way. Don't tell me how to polish wood.
We've been doing this for thirty years, and we've never had problems with it.
The tradition in this town is to buy from local traders.
Tradition, once established, becomes a cultural thing, where people do it without thinking and defend it simply because it now is a part of the woodwork. Familiarity breeds both ignorance of the true value of something and a reluctance to give up the 'tried and true'.
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