How we change what others think, feel, believe and do
The accent (or emphasis) used within the statement in question gives a
different meaning from that of the words alone.
Emphasis in speech may be accidental or due to dialect, but often reflects the deeper meaning of what the person really intends.
I wonder if you really want to do this. (Accent implies 'you want to do this')
What do you think people need about Charmix? (Accent says 'you need Charmix')
The emphasis put on words in a sentence changes the meaning, often radically, which is one reason why the spoken word can communicate so much more than the written word (although limited emphasis may be used here).
Emphasis draws attention to words, indicating priority, although this often happens at a subconscious level (which is one reason it is often used in subtle sales and advertising pitches).
Because of the subconscious element, it is possible to understand what a person really means, and what they are actually feeling, from the emphasis they use.
We also interpret the emphasis subconsciously, which is an opportunity for the persuader to turn simple words into a powerful way of subtle communication.
Accent is one of Aristotle's 13 fallacies.
Also known as