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Buy Me		*David Abingdon, Out of the Box Marketing,* Thorogood Books, London, 2005** A highly practical book written for small and medium-sized enterprises (SMEs), packed with useful tips and information to help entrepreneurs get their products marketed and sold. See also the review.
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Buy Me		*John Zagula and Richard Tong, The Marketing Playbook, NY:Portfolio, 2004* A delightfully fresh book, born out of hard-bitten experience from two ex-Microsofties. This is a practical how-to book with five distinct gameplays plus how to make it work in your organization. See also the review.
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