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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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The Method of Selling
Book reviews > The Method of Selling
Sales is a very honest profession: either you sell something or you do not. There is little room for bluster or fudging and the evidence of your sales efforts are soon very clear. Sales books similarly are judged by how they help you in this process. If your sales figures do not change, then the book is no good. Fortunately, this book should be in the category of books that should pay back their cover price many times over. Mark Benedict's 'The Method of Selling' has a very clear and particular purpose: to offer a wide range of practical ideas arranged in over 70 practical topics to help you sell, covering the whole range of selling topics. Organized in 72 short chapters in 233 pages, it is designed to be accessible and useful and is easy to dip into for reminders and stimulation. A wide range of topics are covered, from developing mental attitude to minimum-impact ways of presenting the price. For people new to sales and those who are exploring further this is a goldmine of tips and ideas.
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A
comprehensive practitioner book covering 70 different techniques that can be
used in selling, from classic methods to unusual tips the author has
discovered that even experienced sales people will find useful.
