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ChangingMinds Blog! > Blog Archive > 31-Oct-07

Wednesday 31-October-07

Lonely hearts and house ads

There was an article in a newspaper I read recently that bemoaned the lack of passion in house descriptions and suggesting that selling agents could learn a thing or two from the singles adverts where passionate and romantic descriptions abound.

It's an interesting thought, though both subjects already are prone to euphemisms and inflation and the real article seldom meets the alluring promise. Houses that are described as 'charming' are as likely to be just plain bizarre, whilst the famous GSOH (good sense of humour) that gets tagged to personal descriptions can turn out to be anything from puerile pranks to an annoying chuckle-bunny.

I have also seen houses and relationships sold based on honest criticism. This is a neat trick as you would probably trust a person who described their house (or even themself!) as a 'crumbling ruin'. Such apparent honesty can also be deceptive as the advertiser could, for example leave out even worse things.

Overall, though, I did sympathise with the article. It would be more fun and maybe more effective if house sellers put passion into their selling. Imagine a lounge described as 'cosy and relaxing - a place where parties always work', or a bedroom which is 'a personal haven away from the world where you can dream and make love in this very private cocoon'.

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