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ChangingMinds Blog! > Blog Archive > 08-Mar-06

 


Wednesday 08-Mar-06

Waiting for the train

I'm waiting for the train, standing on a crowded London Underground tube station. The train is a long time coming. By the little jerky movements and humphy sounds, I'd sat some folks are getting frustrated. Me? I'm just blogging on my PDA. It's an old HP iPAQ 1910. No bluetooth or any of that modern stuff, but a wonderfully handy note-taker and blogging machine. It's around three years old but still slips into any pocket and ihas never failed me.

I've read the poster adverts opposite me three times - what a great place to put them! There's another in the Jack Daniels series, a mostly-white PlayStation one and a Ford Focus one. The JD ad has a cutesy, old-world theme. The PlayStation uses a few big words and that's it. I like the Ford one the best as it's got lots of bits to look at.

Advert design is something of a black art and good designers pay a lot of attention to the context in which the ad is being placed. On trains, platforms and where people are waiting, give them plenty to read. On billboards as they flash past in their cars, use images and snappy messages. And in magazines, when they often flick past the ads, catch their eye and draw them in with more and more intriguing detail.

And the train? After an announcement of long delays I am leaving the lemmings on the platform and finding another route!

See ya.


Your comments


In your previous post, you bought a roadster?

What are thinking??? Why are you catching a train in the first place??? ;)

-- Colin

Dave replies:
I'd drive, but it's to the middle of London, so not much wind-in-your-hair stuff there. And hey, I do the website on the train!


> "I am leaving the lemmings on the platform"

Reminds me of what Sting sang - "Packed like lemmings into shiny metal boxes, constants in a suicidal race!"

-- James Black

Dave replies:
And they all seem so happy (or at least unaware). We get stuck in patterns so easily.


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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed