16 January Sales

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ChangingMinds Blog! > Blog Archive > 03-Jan-06

 


Wednesday 03-Jan-06

January sales

Christmas is a boon and a bane for retailers. For many, it's a major business period where a large percentage of the year's sales are transacted in a very short space of time.

But boom is followed by bust, and the Christmas spending spree is followed by a tightening of the belt in the new year. To get the great spending public to unbuckle their tightly-bound wallets again, retailers are forced to turn to two psychologically-irresistible force: the power of scarcity and the power of greed.

Yes--it's the January sales.

Stores put on sales that use the principle of scarcity to literally scare us into buying. When we perceive a limited supply, we fear that somebody else will buy before we do, showing us to be both unable to control the world and inferior to those who got there first.

This is compounded with the power of greed, where alluring displays and apparent low prices make us desperate to acquire and possess. A bargain has been defined as something that you can't possibly use at a price you can't possibly resist.

So off I go, sallying forth to do battle at the bargain coalfaces in the high streets and massive malls nearby.

Wish me luck (and big elbows)!


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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed