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Susan Friedmann's articles

Guest articles > Susan Friedmann's articles

Here are contributed articles about language, writing and more by key contributor Susan Friedmann.

• 3 Ways to Avoid Being Invisible on the Trade Show Floor
• Hot Button Exhibiting: Understanding the Emotional Buttons that Build Relationships & Sales
• 7 Strategies for Handling Last Minute Meetings
• Begin at the Beginning: 3 Secrets for Success
• Strong Arm Sales Stop Success Cold
• Know Your Strengths: Evaluating Your Skill Set
• The Secret Weapon Every Savvy Exhibitor Should Use

Susan A. Friedmann, CSP, is The Tradeshow Coach. From Lake Placid, NY, she is the author of “Meeting & Event Planning for Dummies,” and works with companies to improve their meeting and event success through coaching, consulting and tradeshow training.  For a free copy of  “10 Common Mistakes Exhibitors Make”, e-mail: article4@thetradeshowcoach.com; website: www.thetradeshowcoach.com.

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