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Recruit Your "Champions" to Help Spread the Word About Your Organization
Guest articles > Recruit Your "Champions" to Help Spread the Word About Your Organization
by: Robert Deigh
Looking for good word-of-mouth public relations to help you raise your organization's visibility? You may have customers, business partners, suppliers, friends and others who are willing to help spread the word about your company and its products and services. You just have to ask them. I call these people "champions."
Champions may or may not have a financial interest in your success but they want to help you do well. They are happy with your services or products, they like you and your team and would be proud to look back one day and know that they were instrumental in your success.
Champions can include:
Here's how champions can help spread the word about you and your organization:
Don't forget to return the favor:
Robert Deigh is principal of RDC Communication/PR and the author of "How Come No One Knows About Us?" (WBusiness Books, available May 2008), the PR guide for organizations large and small that want to win big visibility. Deigh helps organizations increase their visibility and build their brands by creating strong and positive relationships with the press and other audiences. He is also a well-known speaker and trainer on media and PR topics. Want more free info to build your business? Subscribe to Deigh’s popular monthly 1-page online newsletter “PR Quick Tips” from his website at www.rdccommunication.com. He can be reached via email at firstname.lastname@example.org, or by phone at 703-503-9321.
Contributor: Robert Deigh
Published here on: 07-Aug-11
Classification: Sales, PR
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