How we change what others think, feel, believe and do
The Ophiuchus Effect
Guest articles > The Ophiuchus Effect
by: Donnie Bryant
What does this have to do with your business? More than you may think.
Peter Drucker once said that “The purpose of business is to create a customer.” No matter what industry you’re in, your product or service is all about people. The dynamic that generated such a strong emotional reaction with so many people can also have a profound impact on your customers and prospects.
What’s Your Sign?
The primary reason for the stir surrounding this topic is that it strikes directly at the way in which many people identify themselves.
The mind automatically moves into self-defense mode when confronted with any perceived threat to one’s view of the world and his place in it. If you’ve ever had a disagreement with someone about religion, politics, or even sports teams, you know this is true. I call this phenomenon the Ophiuchus Effect.
Many people take their zodiac signs seriously. Their identification comprises a major part of how they think about themselves and the world around them.
Millions check their horoscopes as part of their daily ritual. Important decisions are often made based on what they read. Every newspaper has an astrology section. And there are countless places to check horoscopes online and even on cell phones.
The idea of changing this way of thinking has proven to be earth-shaking.
Every interested individual is forced to ask the question, “Am I what I have always considered myself to be?”
It’s the same reaction that people have when they find out that they were adopted. Everything they think they know about themselves is challenged.
Putting the Ophiuchus Effect to Work
What are the key lessons you can take away from this phenomenon and apply immediately to your business?
Take time to get to know how your customers view the world. Find ways to affirm their way of thinking. You’ll discover your interactions with them will be more beneficial both for your business and them.
The addition of Ophiuchus to the zodiac may be the latest tall tale, but the Ophiuchus effect is no myth. The psychology is real and powerful. Apply the lessons this event has taught you; your business may never be the same.
About the Author: Donnie Bryant is Content Management Director at Upstart and a direct response copywriter living near Chicago, IL. Visit Donnie's website at http://donnie-bryant.com
Contributor: Donnie Bryant
Published here on: 11-Dec-11
Classification: persuasion, marketing