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Being "On Message" Equals Higher Sales
Guest articles > Being "On Message" Equals Higher Sales
by: Robert Deigh
Whether you have four or 40,000 employees, your team should be "on message." If your Web site says one thing about your organization, marketing materials say another and the sales team yet another, prospective customers will be confused. Confused prospects don't buy.
Uniform and consistent messages are powerful. They give your team an indispensible guide with language to create effective proposals, marketing and PR materials, presentations, Web site text, and other public communication. Your message document need not be complex -- 2-3 pages is standard. It should include four parts:
Robert Deigh is principal of RDC Communication/PR and the author of "How Come No One Knows About Us?" (WBusiness Books, available May 2008), the PR guide for organizations large and small that want to win big visibility. Deigh helps organizations increase their visibility and build their brands by creating strong and positive relationships with the press and other audiences. He is also a well-known speaker and trainer on media and PR topics. Want more free info to build your business? Subscribe to Deigh’s popular monthly 1-page online newsletter “PR Quick Tips” from his website at www.rdccommunication.com. He can be reached via email at firstname.lastname@example.org, or by phone at 703-503-9321.
Contributor: Robert Deigh
Published here on: 21-Nov-11
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