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Conceive, Believe and Achieve!
Guest articles > Conceive, Believe and Achieve!
by: John Boe
I am frequently asked what I think the single most important factor is in determining the success or failure of a salesperson. My response is often met with surprise, because most people expect me to say something about the necessity of hard work and product knowledge, or the importance of a positive attitude. While these factors are certainly key components of achievement, in my opinion, the critical ingredient in determining success is one's ability to stay focused on the accomplishment of meaningful goals.
Unfortunately, far too many salespeople look at the goal setting process as a burdensome numbers drill imposed upon them by their sales manager. It's been my observation that both success and failure leave a trail and everyone is self-made, but only successful people are willing to admit it. Unsuccessful people don't set goals and have a common tendency to blame circumstances, events and other people for their lack of focus and determination.
I was fortunate when I began my sales career as an insurance agent to have a manager who knew the value of setting goals and placed a strong emphasis on personal accountability. My first day in the office he sat me down and handed me a legal pad, a pencil and a calculator and said quite emphatically, "A goal is nothing more than a dream written down with a deadline."
Here are three tips to help you clarify and achieve your goals:
John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 877 725-3750. Free Newsletter available on website.
Contributor: John Boe
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