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Ten ways to improve telemarketing

Guest articles > Ten ways to improve telemarketing

by: Mark Anthony, President of Training For Success

1. Ask "am I catching you at a bad time?"
2. Delete the 'reading from a script' sound.
3. Change tone and pace of voice so it is similar to that of the person you are talking to.
4. Never argue with a customer even when you must defend your position.
5. Ask questions, ask questions, ask questions.
6. Listen to what the customer wants; give them what they want and need rather than being focused on what you have to sell.
7. Have multiple offers available to best serve your customer.
8. Remember you are not in the direct mail business. Don't be taken by the classic put-off, "send me something."
9. Ask for referrals and ask, "What else can I help you with?" Each additional lead and sale is icing on the cake.
10. Preplan the objective of each call; gather information, make an appointment, get the sale, etc.

Mark Anthony President of Training For Success, Inc. in New York City specializes in sales, customer service, and team building workshops for both inbound and outbound telemarketing programs. For more information and subscriptions: Call 212-683-1834 or contact us via email at trainingforsuccess@yahoo.com.

Contributor: Mark Anthony

Published here on: 31-Jan-09

Classification: Sales

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