How we change what others think, feel, believe and do
How To Cascade Messages via Managers To Employees
Guest articles > How To Cascade Messages via Managers To Employees
by: Marcia Xenitelis
One of the common mistakes people make when designing a change program is assuming that if a person is a team leader, supervisor or senior manager they should naturally know how to communicate face to face with their teams. However communication skills are rarely one of the key competencies that is taught or measured by organizations. There is however a very easy way to ensure that there is structure and content that make it very easy for managers at all levels to follow.
What is needed is structure and process and team briefing which is a formal communication cascading process via management is a tool that perfectly fits the bill. It has three levels of cascading messages:
The reason this works is simple. The only aspect a manager has to think about is what is happening in the organization that will effect his team that week or month depending on the frequency of the team briefing process. The rest of the information is already determined by the divisional head and the CEO. The team brief should only take around 15 minutes so it can be incorporated into a regular team meeting. And most importantly it is constant as the CEO has his Executive team meeting dates set for the entire year and this ensures that everyone from the Executive team to the frontline know what is happening in the organization.
The key factor to the success of team briefings is that they are driven by the CEO. Whenever your CEO talks with managers and employees he should ask whether they had in fact attended a team briefing and how regularly they occurred. This way if they are not he can say to his direct reports, “I am conducting my team brief with you now so there is no excuse for you not to do the same with your team members”.
So these are the keys to making Team Briefings work.
When it comes to cascading information in a face to face format via management remember that as with anything, there will be some topics that employees want to hear directly from the CEO and other topics they are happy to hear from their manager. Generally when it comes to significant issues such as retrenchments, closure of offices and mergers or acquisitions employees generally want to hear this from the person at the top. Day to day, week by week and month by month operational issues they are comfortable in hearing from their manager who manages their daily work.
About the author: Marcia Xenitelis is a recognized authority on the subject on change management and has spoken at conferences around the world. For access to case studies and more information on the types of strategies you can implement to engage employees visit www.changemanagementtips.com for a wealth of free informative articles and resources.
Contributor: Marcia Xenitelis
Published here on: 05-Jul-09
Classification: Change, Management
MSWord: How To Cascade Messages.doc
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