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Make Your Business Writing Great. Get Rid of Clichés
Guest articles > Make Your Business Writing Great. Get Rid of Clichés
by: Robert Deigh
Clichés are like spies lurking in our copy (was that a cliché?), often unrecognizable from the rest of our writing. We say them so often that they become part of the language, slang expressions that, at first, seems clever and descriptive, but after a few tellings become stale and gray. When you see clichés in your writing, take them out and substitute plain English words that convey the same meaning and your writing will become brighter, more readable and help boost your visibility. This is especially important in your public relations, media and marketing efforts. Here are some examples of hackneyed business clichés (and more reader-friendly replacements in plain English):
Robert Deigh is principal of RDC Communication/PR and the author of "How Come No One Knows About Us?" (WBusiness Books, available May 2008), the PR guide for organizations large and small that want to win big visibility. Deigh helps organizations increase their visibility and build their brands by creating strong and positive relationships with the press and other audiences. He is also a well-known speaker and trainer on media and PR topics. Want more free info to build your business? Subscribe to Deigh’s popular monthly 1-page online newsletter “PR Quick Tips” from his website at www.rdccommunication.com. He can be reached via email at rdeigh1@aol.com, or by phone at 703-503-9321. Contributor: Robert Deigh Published here on: 09-Mar-08 Classification: PR Website: www.rdccommunication.com |
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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