How we change what others think, feel, believe and do

Secrets of the Top Persuaders

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A Changing Minds training event in London

Wednesday 5th September

with David Straker and Paul Sloane

After writing this website for ten years and following many requests, David Straker, in collaboration with international speaker and author Paul Sloane, will be giving a rare training seminar on the inner secrets of changing minds (with material not included in this website).

>> Book my place now <<

What will I gain?

In an action-packed day, you will both discover and practice:

The core pattern that is common to all forms of persuasion and changing minds.
How to speak powerfully, so people will listen and pay attention to your words.
How to read between the lines to detect lies and understand real commitment.
How to build lasting relationships that work for you.
How to sell yourself and your ideas to other people.

You can hear Paul and David talking more about this in a short podcast.

Who is doing the training?

David Straker, author of the top rated website changingminds.org and the book Changing Minds: In Detail, has studied persuasion for over thirty years, during which he has gained four postgraduate qualifications in related disciplines. His work has included many roles in large and small, private and public organisations in which he exercised practical influencing methods to achieve wide-scale change.

Paul Sloane, author of How to be a Brilliant Thinker and The Leader’s Guide to Lateral Thinking Skills, was a top salesman with IBM, MD of Ashton-Tate and CEO of Monactive. He is an expert facilitator and course leader on innovation and lateral thinking in business.

Where is it being held?

The seminar will be held in the London Bridge Room in Glazier's Hall.

This is a beautiful location overlooking the Thames and is right by the City of London.

The London Bridge Underground station and main railway station are just over the road.

What's the agenda?

09:30	Coffee and Welcome
09:40	The Core of all Persuasion Through many years of research, David Straker discovered a common pattern that pervades all methods of persuasion and changing minds. Here, he reveals the core framework and principles that can help you change minds everywhere
10:45	Break
11:00	Speaking with Power Paul Sloane gives keynote talks at many major conferences. He will show you how to prepare and deliver your communications with authority, appeal and influence. He shows how to use the Three Greeks technique to increase your powers of persuasion.
12:00	Lunch break
13:00	How to Read People Can you read people’s minds? Do you know when they are ready to agree with you or are not yet persuaded? Do you know when they are telling the truth (or not)? Can you see the key body language? Can you read between the lines of what they say? In this session David Straker shows you how!
14:00	How to Build Powerful Relationships If you need to influence people on a regular basis, then a strong ongoing relationship is essential. In this session Paul and Dave show secrets of rapidly gaining trust and building a network of people who can help you achieve your goals.
15:00	Break
15:15	How to Sell (Almost) Anything You may not work in sales but you have to sell your ideas and sell yourself. In this session Paul, a former top salesman wih IBM, reveals a simple but practical plan to enable you to change minds and gain solid commitment.
16:15	Summary and actions
16:30	Finish

An additional promise from Dave

If you have anything you want to discuss, I will be happy to help you further after the session and will be available at no cost up to 17:00 on the same day.

How do I book my place?

We are using Eventbrite to book places, so you can use credit cards. The basic price is �195 plus booking fee and VAT (total �248.82). You can also get an early booking discounted price of �170 (total �217.02).

Included in the price are a detailed workbook and coffee.

Click here to book your place now!