How we change what others think, feel, believe and do |
Using Evidence
Techniques > General persuasion > Articles on Persuasion > Using Evidence Increasing effectiveness | No effect | Other things | See also
Evidence in persuasion is a powerful tool and, as all lawyers know, needs to be used with care to achieve the maximum effect. Increasing effectivenessEvidence given can be more effective under particular conditions, including when:
EngagementBy far the most effective of these is engagement of the audience. If they are intellectually involved in thinking about the situation and, for even greater effect, if they experience the evidence for themselves, then they will be significantly more likely to be persuaded and also more likely to permanently change their viewpoint. NarrativeA common and effective way of making evidence easy to understand is to put in into a story form, whereby the listener can more easily engage with the flow and sequence of events and identify with major characters. In telling the overall story, a structure is given into which appropriate evidence is given at appropriate times. Stories thus help the listener to contextualize the evidence, using the situation to give it sense and reason. No effectResearch has also shown some surprising results in the lack of effect, and things that have been shown to have little effect on how persuasive is evidence is for the listener:
Other things...Other things to remember about using evidence include:
See also |
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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